A portion of proceeds from all sales on World Sleep Day will be donated to the Canadian Mental Health Association to enable better sleep and wellbeing

Sleep Country Canada Holdings Inc. (“Sleep Country” or the “Company”) (TSX: ZZZ), Canada’s leading omnichannel specialty sleep retailer, is proud to sponsor World Sleep Day on March 18. To highlight the powerful and transformative impact of sleep on our health and wellbeing, Sleep Country is championing World Sleep Day to encourage everyone to get the sleep they need to function at their best, both mentally and physically.

Getting good quality sleep is a struggle for 1 in 2 Canadian adults—with about 1 in 10 experiencing insomnia. Lack of sleep contributes to chronic stress and poor mental health with over 36 per cent of Canadian adults reporting chronic stress due to insufficient sleep. In addition, 12 per cent of Canadian adults who get inadequate sleep report poor mental health (Public Health Agency of Canada).

To highlight the importance of sleep on the mind and body, Sleep Country is donating a portion of the proceeds from all sales on World Sleep Day to the Canadian Mental Health Association, up to $100,000. The Canadian Mental Health Association is the most established and extensive mental health organization in communities across the country, responding to pressing mental health priorities at national and local levels.

“Good quality sleep can help prevent mental health issues and can even help the brain process emotions. But when we regularly experience poor sleep, we are also at greater risk of depression, anxiety disorders and other mental illnesses,” said Margaret Eaton, National CEO, Canadian Mental Health Association. “We thank Sleep Country for their donation and for highlighting the importance of sleep for mental health.”

According to a Sleep Habits Study commissioned by Northstar Research Partners for Sleep Country, 89 per cent of Canadians say sleep is important for their mental wellbeing, while 85 per cent believe that a good night sleep sets them up for success the next day. Sleep Country is committed to supporting Canadians on their wellness journey, with Sleep Experts coast to coast providing personalized shopping experiences to find the right sleep products to meet individual sleep needs.

“Sleep Country is on a mission to awaken Canadians to the power of sleep,” said Stewart Schaefer, President and CEO, Sleep Country Canada. “This World Sleep Day, we are proud to partner with the Canadian Mental Health Association to raise awareness about the importance of sleep and its connection to mental health and wellbeing.”

As leaders in sleep for more than 25 years, Sleep Country knows that getting a good night’s sleep is critical to function both mentally and physically, which is why it is committed to helping everyone get their best night’s sleep.

Learn more at www.sleepcountry.ca.

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